CHLA+KOHL’s CARES:
PARENTING 101

Life is a deathtrap if you are a kid. Kohl’s and Children’s Hospital Los Angeles paired up to run a simple print campaign reminding parents of how to keep their kids safe. Campaign is strictly outdoor. All the buys are billboards, bus shelters and signage inside buses and subway trains. This is a yearly campaign and I was lucky to work on it.