Perkins+Will, a leading architectural firm in Los Angeles, commissioned a series of banners to celebrate a major anniversary. Installed across their offices for a year, the work was developed as 13 panels inspired by LA’s freeways.

The concept treated freeways as pathways for the ideas and values that define the firm. It was a research-driven project that required a clear point of view, especially when presenting to senior partners who know design inside and out.