DICKIES MEDICAL

I fully inherited the brand in late 2018. I took the brand from being dark and glamorous, to clean and simple. The brand needed to retain some of its fashion credentials while lining up with the “made for work” direction that the main brand, Dickies, was heading. Cleaner backdrops, medical looking sets, and fresh faced versus overly made up models made a difference. The look book is an example of all these changes coming together. Follow the progression on instagram @dickiesmedicalscrubs.