Hi there.

A woman in an orange dress standing outdoors among green plants and trees, smiling with her eyes closed.

I'm Janina Lovern, a Creative Director based in Los Angeles. I build brand systems that hold together — across campaigns, e-commerce, PDP, email, and everything in between. I'm especially good at stepping into brands that have drifted and giving them a clear point of view again. The work here spans fashion, lifestyle, and healthcare apparel. It's all DTC, all performance-minded, and all made to actually move product.

Fashion model sitting on a wooden chair in a dimly lit room, wearing a colorful silk outfit with a floral pattern.
A woman sitting on a green cushioned bench, wearing a pink and white patterned jumpsuit, holding a book, with a relaxed expression.
A woman in a colorful striped jumpsuit lying on a yellow and white striped lounge chair by a swimming pool, holding a drink in her right hand.
Two women wearing matching yellow casual outfits stand against a light, draped fabric background.
A person holding a pair of white running shoes with pastel-colored midsoles, against a plain background.
A young woman in a colorful striped tank top and orange shorts standing next to a green bicycle with a basket, in front of an orange tiled wall and a large potted plant.
A woman with curly hair aerobics in a black workout outfit holding resistance bands, lifting one leg in a fitness pose against a plain background.
A man in tropical floral shorts and an open pink shirt with orange flowers, standing near a swimming pool, smiling and posing with one arm raised over his head.
A woman with dark hair in a ponytail holding a small tan puppy on her shoulder.
A woman with curly black hair relaxing on a yellow and white striped lounge chair at a poolside, wearing a cream knit top and colorful geometric shorts, with red umbrellas in the background.
A man wearing a colorful, striped short-sleeve shirt and dark blue pants, standing on a patio with a wooden roof overhead, outdoors during daytime.
Woman in a green dress with pearl buttons and matching cape, standing with eyes closed against a textured background.
Close-up of a woman with her eyes closed, wearing gold hoop earrings, a navy jacket with a zipper, and a tag that reads 'Healing Hands', against a beige wall.
A man in a blue jacket crossing his arms standing on a city street with buildings, trees, and traffic lights in the background.
Two women stand facing each other, one in a white lab coat and the other in casual clothing, holding hands in a friendly gesture against a plain background.
Two models, a woman with brown hair and a man with short black hair, standing against a red background, wearing colorful, patterned clothing.
Woman sitting on a white block, wearing a floral purple and pink shirt, light pink pants, and purple sneakers, with a light-colored background and draped fabric on the side.
A black and white portrait of a woman with dark lipstick, wearing a black and white striped sweater and a matching striped skirt, standing next to a wooden ladder against a dark background.
A woman with short brown hair and blue eyes wearing a pink top, taking a selfie against a pink background.
A man with a shaved head wearing a black polo shirt and patterned pants, holding a matching patterned jacket over his shoulder against a blue background.
A woman in a black and white striped dress sitting on a teal velvet sofa, with one hand touching her hair and the other resting on the sofa, wearing high heels.
A young woman with wavy brown hair tied up in a bun with a pink scrunchie, wearing a pink sports shirt and a long sleeve tie-dye shirt, resting her chin on her hand.

THANKS FOR LOOKING!