creative directors: me and Annie Esquibel
A labor of love. Nissan introduced the Juke in 2011. Nissan wanted to go after the 18-34 year old market, like Scion. Our idea was to create a microsite that would allow people to create wraps for the Juke. We commissioned 3 young up and coming urban artists to create wraps based on the Jukes 3 driving modes. We then took the artwork apart and created a program that allowed people to create their own designs. The winner got a new Juke with their wrap. We had all sorts of daily give aways to keep interest. We won creativity Site of the Day and theFWA.org Site of the Day.